febri

Not Being Advertised...How the Advertising Business Has Changed

Wed, 10 Mar 2010 03:29:53 -0500

There are three words which often bother me. " I rememberwhen....." When my peers and friends use them, I always feellike telling them to switch gears and think about today andtomorrow, not yesterday. They seldom comply. Now, having beeninvited to write about how the ad agency business has changedsince I was in it on a day-to-day basis, I suppose I have to"remember when." If you remember when Channel did a live, LIVE! daily,DAILY! Network NETWORK! show, you're probably as old as I am.If you remember when ad agencies relied heavily on Type Shopsfor fast, efficient service, you are probably in your forties.If you remember when word processing people were called typistsand when they used a thing called carbon paper, you are probablyin your fifties. Side effects from typewriters and carbon paperwere messy erasures and blue-stained fingers.And if you think FedEx, cable TV, B, All News All The Time,Video Conferencing, and Satellites have always been there, I'mj...

Marketing Stained Glass

Tue, 09 Mar 2010 02:59:24 -0500

I attend business workshops and seminars every month in aneffort to learn more about running a business. The one commonquestion that I hear the most is how can I market my service orproduct. We often have students who catch the glimpse of howgreat it is to do glass and they start to imagine themselvesdoing glass work for a living. Some have been brave enough toask us how they might be able to make money doing stained glass.We have many times replied that we don't know, if they find out,will they please let us know how? But here are some of thebasics of promoting and marketing stained glass. If you want toview the photos that we took for the article, you can see themathttp:www.betterstainedglass.comNewsletterArchivesDec-marketingmarketing.htmGoing To The Fair . We heard from several people that attending craft fairs wouldbe the best way that we could market our glass. We were toldstories about the success of glass artists who sell ,worth of glass every...

Media Training 101 -- the Secrets of Writing a Good Press

Mon, 08 Mar 2010 04:45:18 -0500

Does the thought of trying to get publicity for your businessseem like something that you can't do yourself, and would haveto hire a professional for? Do you think that writing a pressrelease is totally outside your ability to do? Does the thoughtof talking to the media about your business make your mouth godry and your stomach clench? If so, take heart, because you'reabout to learn how you can take care of your own publicity,simply and easily. Getting publicity for your business can seem like an impossibletask -- something that only happens for "big" companies that canafford to hire publicists. The reality is, getting free publicity for your business isn'tthat difficult. Welcome to "Media Training -- The Secrets ofWriting a Good Press Release". By the time you finish readingthis article, you'll not only understand the basics, you'll knowwhat goes into the process, and what you have to do to getstarted writing your own press release. First of all, let's go over som...

Tivo, advertising, television, Ford Motor Company, promoters,

Sun, 07 Mar 2010 02:59:48 -0500

Broadcast advertisers, who use television, are seeing dramaticreductions in their ad results because of a four-letterword--TiVo. In some ad agencies one can sense that TiVo reallyis a four-letter word in the most derogatory sense. Thisreporter decided to follow the actions of what such advertisinggiants as Ford Motor Company and Shimano are doing creatively tosolve the TiVo problem. What is the "TiVo problem?" It is all about consumers who fastforward through the commercials associated with television showsthat they copy and capture in their TiVo systems. Madison Avenuerefers to this as "ad avoidance." Advertisers call this theirworst nightmare. Another term used for TiVo is DVR, which is short for DigitalVideo Recorder. Nielsen Media Research predicts that DVRownership rates could reach by the end of , and explodeto by . These numbers beg for an immediate and radicalsolution if broadcast advertisers are to continue usingtelevision as a promotional medi...

Publicity Campaign

Sat, 06 Mar 2010 03:01:23 -0500

Every business owner should include getting publicity as a partof his or her overall marketing strategy. However, there is alot more to garnering free publicity for your business than justwriting - and sending - press releases.You want to build a long-term relationship with the media, andbecome known as a resource, an expert in your industry. Thatdoesn't happen overnight, and it doesn't happen by accident. Ittakes time, careful planning and a strategy. The good news isthat you don't have to spend tens of thousands of dollars, orhire an outside agency to do it for you.Before you can start creating a buzz and building a successfulpublicity campaign, you need to know three things:. Why do you want publicity in the first place? Are you tryingto build credibility? Let people know about your product orservices? Create or strengthen your business's brand?. What is your message? When putting together your publicitycampaign, you need to know what you're going to say and how to...

Tracking your PPC Campaigns

Fri, 05 Mar 2010 03:27:13 -0500

Adwatcher, Click Fraud and ROI Monitor etc. I've come a across a recently new addition to the Internetcalled Adwatcher. Founded in early , Adwatcher has createdan extremely strong relationship between there clients, andtoday im going to explain why purchasing Adwatcher can save youhundred, if not thousands of dollars.Adwatcher is both an online and offline advertising managerwhich enables you to control every aspect of your advertisingefforts. From detecting click fraud, to the best performingkeywords Adwatcher simply does it all. You can use yourAdwatcher license across an unlimited number of your websitesfurther increasing your chances of success.I've been using Adwatcher for a few months now, and it instantlyshowed me which of my campaigns where simply draining my budget,since using Adwatcher, online advertising has not only become awhole lot easier, but most importantly alot more inexpensive anda whole lot more interesting.It's dynamic yet easy to understand in...

What Smart Advertisers Are Doing About The "TiVo Problem"

Thu, 04 Mar 2010 02:54:09 -0500

Broadcast advertisers, who use television, are seeing dramaticreductions in their ad results because of a four-letterword-TiVo. In some ad agencies one can sense that TiVo really isa four-letter word in the most derogatory sense. This reporterdecided to follow the actions of what such advertising giants asFord Motor Company and Shimano are doing creatively to solve theTiVo problem. What is the "TiVo problem?" It is all about consumers who fastforward through the commercials associated with television showsthat they watch and capture in their TiVo systems. MadisonAvenue refers to this as "ad avoidance." Advertisers call thistheir worst nightmare. Another term used for TiVo is DVR, which is short for DigitalVideo Recorder. Nielsen Media Research predicts that DVRownership rates could reach by the end of , and explodeto by . These numbers beg for an immediate and radicalsolution if broadcast advertisers are to continue usingtelevision as a promotional medi...